Strategic Analysis with current research!
It is a young business initiated in February, Currently, the business is a sole proprietorship engaged in the production, wholesale sales and distribution of Biscotti Rosa cookies. This plan has been written as a business operating guide and a finance proposal for investors.
Each cookie measures 4. There are four varieties: Biscotti made with white or red wine is currently being developed. The ingredients include unbleached flour, sweet butter, whole fresh eggs, pure cane sugar, whole almonds or hazelnuts, Dutch cocoa, Callebaut bittersweet chocolate, anise seeds, fresh lemon peel, aluminum-free baking powder, pure Madagascar bourbon vanilla, organic anise oil and vitamin E.
They qualify as all natural products with no preservatives, although the addition of vitamin E, which acts as an anti-oxidant for the butter and nuts, does prolong the shelf life by approximately six months.
Biscotti Rosa packaging has consisted of two biscotti facing one another in a bio-degradable cellulose bag. The package is heat-sealed to preserve crispness, with a hole-punched, recycled stock label stapled to the top of the bag.
Recently, a Consumer Survey revealed that customers want to select cookies from ajar, so jars need to be purchased and provided for current outlets that desire them. In most cases, retailers are willing to purchase the jars, so the cost to the company is negligible.
Large labels, identifying the variety of biscotti and the ingredients, would be attached to the jars for a minimal cost. Single or double biscotti could be bagged without labels, significantly lowering the cost of sales and labor, and sent out in crush-proof cartons for refilling the jars.
Also planned are packages of twelve biscotti, with a net weight of ounces depending on the variety, and packages of twenty-four biscotti, with a net weight of ounces. Exhibit II is an estimate of design costs for these packages. The next immediate step is to facilitate shipping.
Biodegradable shipping containers and packing materials will be used to ship all sizes of packages. This is a standard industry procedure. The distinction between biscotti and American cookies is noteworthy, since biscotti are a new faction in the established U.
Using the universal appeal of cookies, biscotti has the potential for a nonexclusive target market.
Five years ago, biscotti were known only to Italian-American communities in larger cities. Now, they tend to be purchased by up-scale urbanites and suburbanites because of the price. The retail placement of biscotti among gourmet items and the Italian name assumes a certain worldliness of its consumers.
Biscotti Rosa is a premium product, competitively priced. It is the only biscotti on the market packaged with an appropriately Italian-style label that announces the name of the product in larger type than the name of the company.
This advertising attracts both the uninitiated consumer and biscotti aficionados alike. Lighter and less sweet than typical American cookies, biscotti appeal to the growing demand for healthier, higher quality food products. Introducing them immediately into the national market is essential to achieving prominence in the growing biscotti industry.
Arnold Brothers, a large chain of one hundred twenty-five gourmet stores and catalog company with a growing distribution of over forty million, has requested the twelve-pack biscotti package to test market response in some of their stores. They are now awaiting a prototype of the packaging.Just listing a bunch of information about your competition in the competitor analysis section of the business plan misses the point.
It's . Now that you understand why you need a business plan and you've spent some time doing your homework gathering the information you need to create one, it's time to roll up your sleeves and get.
Aug 20, · What is a business plan? In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals.
How to use your plan to achieve faster growth than your competition; To start, don’t swallow the obsolete idea that the business plan must be /5(). Paying someone to create a Business Plan can cost thousands of Dollars. Developing your own Plan from scratch could take a great deal of time and effort.
At its core, your leadership purpose springs from your identity, the essence of who you are. Purpose is not a list of the education, experience, and skills you’ve gathered in your life.
(Here's a Business Plan Example of the Industry Section to serve as a model.) 3) Market Analysis. An examination of the primary target market for your product or service, including geographic location, demographics, your target market's needs and how these needs are being met currently.
Your purpose here is to show the reader of your business plan that you have a thorough knowledge of the.